Time Equities Inc. is pleased to announce the newest exhibition at the West 10th Window: Matt Chalker: Aura of the Synthetic. The West 10th Window is the newest addition to the Art-In-Buildings program: an exhibition space located at 223-225 West 10th Street that exists solely as a storefront window, level with the sidewalk, completely unassuming, and allowing artwork to be seen exclusively from the street.
Matt Chalker’s W10W exhibition, Aura of the Synthetic, is an exact 1:12 scale replica of a museum gallery created using a variety of digital manufacturing and rapid prototyping tools and techniques. The exhibition includes replicas of Balloon Dog (Jeff Koons, 1994-2005,) Steel Structure (Sol LeWitt, 1975/1976, SFMOMA,) Tire (Roy Lichtenstein, 1962, MoMA,) New York City I (Piet Mondrian, 1942, Musée National d’Art Moderne, Centre Georges Pompidou,) Banana (Andy Warhol, ca. 1966, Private Collection,) Noguchi Table (Isamu Noguchi, 1947,) and Nelson Platform Bench (George Nelson, 1946). The exhibition also includes two 1:12 scale 3D prints of Chalker, examining his work. Chalker utilizes his background in Art History and Engineering to digitally recreate famous artworks with a variety of 2D and 3D software. He then uses digital manufacturing tools such as vinyl cutters, laser cutters and 3D printers to take the objects from the virtual world to the physical world. Chalker selected a scale of 1:12 because it is the traditional scale for dollhouses, where one inch represents a foot in the “real world.”
The exhibition title references Walter Benjamin’s 1936 essay, “The Work of Art in the Age of Mechanical Reproduction.” In this work, Benjamin uses the phrase, "the aura of the authentic" in reference to the value of experiencing real works in person over photographic reproductions. In Aura of the Synthetic, Chalker asks what happens to this critical theory when the reproductions are much more accurate than a photograph. Aura of the Synthetic playfully questions what is real and what it means to experience a piece of art.
Coming to W10W in 2013: Heather Cox, Jesus Benevente, Marilyn Minter and many others.
The West 10th Street Windowis curated by Natalie Diaz and Jennie Lamensdorf and is sponsored by the Time Equities Inc. (TEI) Art-in-Buildings Program. TEI is committed to enriching the experience of our properties through the Art-in-Buildings Program, an innovative approach that brings contemporary art by emerging and mid-career artists to non-traditional exhibition spaces in the interest of promoting artists, expanding the audience for art, and creating a more interesting environment for our building occupants, residents, and their guests.
Founded in 1966, privately-held Time Equities Inc. has been in the real estate investment, development and asset & property management business for more than 40 years. With properties in 26 states, four Canadian provinces and Germany, the TEI portfolio consists of approximately 23.4 million square feet of residential, industrial, office and retail property.
Vanessa Morin | Quinn & Co. | 520 Eighth Avenue, 21 Fl. | New York, NY 10018
vmorin@quinnandco .com | www.quinnandco.com
Q&C won big at the HSMAI Awards: BEST OF SHOW
(like a Best Picture Oscar) and THREE PLATINUMS. May be a record.